Men 2X More Likely To Use Generative AI Than Women: Report – Forbes

Men are more than twice as likely as women to use generative AI: study.
OpenAI’s ChatGPT gets 60 times the traffic of Google’s conversational generative AI engine Bard and boasts industry-leading 30-minutes session times. But perhaps the bigger news from an analysis of the top 50 AI tools on the web is that while 69.5% of users were men, only 30.5% were women.
If generative AI tools are significant aides in accomplishing work and unlocking new opportunity, that’s a problem going forward.
According to a new report from AI writing tool WriterBuddy, people visited ChatGPT 1.5 billion times a month over the past year, totaling 14.6 billion visits. That’s 60% of all visits to the top 50 AI tools, and it compares to just 242 million to Google’s Bard. Bard, of course had a later start than ChatGPT, and was initially available only in the United States, though it is now open to users from 230 countries around the planet.
Almost 60% of visits are on mobile, even though OpenAI just recently unveiled the ability to talk to ChatGPT in natural spoken language in its app.
And, of course, almost 70% of sessions with generative AI tools are by men.
I asked AI why that might be, and one potential reason ChatGPT gave me for the disparity: historically higher representation of men in the tech sector, which is likely to be the source of most early adopters. When I also asked on Twitter/X why the disparity might exist, one person cited the fact that historically AI tools like Alexa, Siri and Cortana have often had female names, playing into cultural stereotypes about women helping men. The modern generative AI tools, of course, have names like ChatGPT or Bard or Perplexity or MidJourney. So perhaps that is changing.
Another perfectly valid reason one woman cited: perhaps they just don’t want to.
“To get the AI to work, you have to think like it and do the prompts like it wants,” says author and artist Catherine Fitzpatrick. “Tiresome.”
First-mover advantage appears to have worked for OpenAI, which launched the Dall-E image generator in 2021 and ChatGPT in November of 2022. That has been backed up by ongoing innovation, of course, with the release of GPT-4 in March of 2023 and user-customizable GPTs in November of this year.
Google’s Bard opened up for early access only in March of 2023.
Together, Google’s Bard and other generative AI tools like and Perplexity AI only hold 19% of total AI visits. alone accounts for almost 16%, but it’s a very different tool: essentially a conversational chatbot with various personalities rather than an AI that can actually be used to accomplish work.
Still, a rising tide lifts most boats, and the top 50 AI tools have grown immensely Despite visit growth peaking in May of 2023, with a slight decline over subsequent months, the top 50 tools have still seen almost 11X growth in use over the course of the last year.
Reasons for the decline? The study cites regulation, economic burnout, shifts in consumer preference, and a change in traffic from web browser—which are more trackable—to mobile apps.
The male-female variance is perhaps more puzzling.
What’s likely over time, however, is that generative AI will stop being a place people go or a specific thing people do, and just be a natural, always-available, built-in part of every software-infused tool we use. That’s certainly Microsoft’s vision with Copilot.
At that point—if not before—we’ll likely see a better balance in who uses and who benefits from generative AI.


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