For Apple-Google Frenemies, AI Partnership Makes Sense for iPhone and Gemini – Bloomberg

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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Americas+1 212 318 2000
EMEA+44 20 7330 7500
Asia Pacific+65 6212 1000
A deal that would bring Gemini artificial intelligence to the iPhone can solve short-term headaches for both companies.
Apple needs cutting-edge AI, and Google can get millions more potential users.
Photographer: Gabby Jones/Bloomberg
There are many reasons Apple Inc.’s stock hasn’t been so hot lately, but a big one is that investors feel the company lacks a compelling “story” on artificial intelligence. By that they mean Chief Executive Officer Tim Cook doesn’t seem as if he had much of a plan.
Google, to its credit, does have an AI story. Unfortunately, it’s a tragicomedy. Caught on the hop by upstart OpenAI, its Gemini model is best known not for its intelligence but for its depiction of George Washington as a black man, the Pope as an Asian woman and other assorted embarrassments.

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