Enhance visual storytelling in Demand Gen with generative AI – The Keyword | Google Product and Technology News

Google Ads
Apr 16, 2024
[[read-time]] min read
New AI-powered creative features are coming to Demand Gen campaigns to help take your visual storytelling to the next level. With generative image tools, you can now create a variety of compelling image assets in just a few steps.
Demand Gen campaigns were introduced last year to help advertisers create and convert new demand with visual storytelling on Google’s most immersive and entertainment-focused touchpoints — YouTube, YouTube Shorts, Discover, and Gmail. And now, Google is empowering brands and agencies with more tools to tell a compelling and engaging story in a fast-paced, non-linear digital landscape.
Starting today, generative image tools in Demand Gen will be rolling out to advertisers around the world in English with more languages to come later this year. Powered by Google AI, these tools create stunning, high-quality image assets in just a few steps using prompts provided by you. And, if you have existing images that perform well, you can generate similar options with the new “Generate more like this” feature.
With generative image tools, you can now test new creative concepts more efficiently — whether it’s experimenting with new types of images or simply building your creatives from scratch. Your knowledge and expertise are crucial to help Google AI generate images tailored to your business or client's needs.
For example, if you have an outdoor lifestyle brand that sells camping gear, use prompts like “vibrantly colored tents illuminated under the Aurora Borealis” to create images that will appeal to those who are shopping for camping trips to Iceland.
Demand Gen will now allow you to provide text prompts to generate more image assets based on your preferences.
Of course, you’ll remain in full control to decide which suggested images will be added to your campaigns. Google is committed to upholding our principles for developing generative AI technology responsibly for fairness, privacy and security. On top of making sure advertising content adheres to our long-standing Google Ads policies, we also employ additional technical measures to ensure generative image tools in Google Ads produce novel and unique content. Google AI will never create two identical images. And all images generated by Google Ads include mechanisms that allow them to be identified as generated, such as an open-standard markup that will surface on tools like Google Image Search, as well as a SynthID, which is an imperceptible, digital watermark that is resistant to manipulations of the image, such as screenshots, filters, and compression. Read more about eligibility and safety principles for generated images in Google Ads on our support page.
To keep audiences engaged and deliver results, advertisers need to diversify their creative strategy with multi-format ads. In fact, those who run both video and image ads with Demand Gen campaigns saw 6% more conversions per dollar than those running image-only ads.1
Here are more tips to help you build the right creatives for Demand Gen campaigns:
To learn more about building the right creatives for Demand Gen, read our latest creative excellence guide. For more general guidance on audiences, bidding and campaign setup, check out our best practices guide.
And be sure to tune into Google Marketing Live 2024 to hear more exciting product updates. Register now for the virtual livestream on May 21, 2024 at 9 a.m. PT, and learn how you can put Google AI to work for your business.
More Information
Google data, Global, Aug 22-Sept 18, 2023.
Google data, Global, Nov 01-Dec 31, 2023.
We are introducing more ways and creative guidance for brands to reach audiences on YouTube Shorts.
Follow Us


Leave a Reply

The Future Is A.I. !
To top