Amazon requires cloud events to spend 80% of time talking about generative AI

Amazon’s AWS Global Summit events must now allocate up to 80% of their agenda to generative AI-related content.

The directive aims to showcase Amazon’s AI capabilities and address any perception of falling behind competitors like Microsoft and Google.

Amazon is on track to earn ‘multi-billion’ dollars in revenue from generative AI offerings this year.

The company is doubling down on AI with products like the Q chatbot assistant, Bedrock, and homegrown AI chips Trainium and Inferentia.

Generative AI has become a significant focus for Amazon and other tech giants, with AI mentioned in a growing number of corporate events.


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