AI Conversations: LinkedIn's Content Analysis Reveals Rising Professional Optimism – Forbes

When people talk about AI
Those in the intelligence game learned some time ago that the most credible behind-the-lines information can come from analyzing, on a meta level, the content and context of day-to-day conversations. For example, informal chatter about lines at food stores may point to logistics and supply chain issues in a given country or city. So it makes sense to apply this form of intelligence to, well, intelligence of the artificial variety.
That kind of content analysis is exactly what the folks at LinkedIn’s Economic Graph Research Institute performed, which shows that 17 out of every 1,000 LinkedIn members are employed in an AI job or who have at least one AI skill are considered AI talent.
The study explored professionals’ conversations and sentiments towards AI, based on LinkedIn posts from December 2022 to September 2023. It identified posts containing AI-related keywords (“AI,” “artificial intelligence,” and “machine learning”) in multiple languages, including English, German, French, Spanish, and Portuguese. The study’s authors, led by chief economist Karin Kimbrough, also computed the share of AI-related posts as a percentage of all posts.
In terms of professionals’ conversations and sentiments towards AI, the LinkedIn researchers have observed “conversations around AI increase by 70%, as well as substantial increases in terms such as “ChatGPT,” “prompt engineering,” “prompt crafting,” “Microsoft Copilot,” and “generative artificial intelligence” on member profiles globally.
‘Sentiment around generative AI is largely optimistic, with 74% of executives believing that it will benefit their employees, and 47% of professionals globally believing that AI will help them move their careers forward by providing faster access to knowledge and insights,” the LinkedIn team reports. “Plus, companies are investing in AI talent; the number of companies with a ‘head of AI; position has grown by double-digits since December 2022.
We know AI, particularly the generative kind, is reorienting work — it’s just a question of how deeply. The LinkedIn study determined that 55% of its members globally stand to be disrupted or augmented by generative AI, and the additional AI skill sets required for jobs will change by an average of 65% by 2030.
Since the launch of ChatGPT in November 2022, English-language job postings mentioning GPT or ChatGPT have increased 21X, the LinkedIn analysts estimate.
This AI boom isn’t about tech jobs. Certainly, and perhaps not surprisingly, demand for AI skills in technical roles such as software engineer, data scientist, and machine learning engineer has steadily risen since December 2022. But “companies are increasingly looking to integrate professionals with AI literacy into non-technical roles like supply chain specialist, sustainability manager, and sales manager.”
The researchers also determined that professionals with advanced degrees, Generation Z, and women stand to see their jobs change faster than other professionals. In the case of the younger GenZ professionals, “this is likely because many of the skills that currently can be replicated by AI technologies — examples include administrative tasks like note-taking, summarizing meetings, scheduling, and research — are often tasks that fall to professionals in the earlier stages of their careers,” the researchers report.
While Gen Z professionals “might expect to see the most disruption in their jobs relative to other generations, as digital natives, they’re the generation closest to being AI literate,” the researchers state, “Gen Z’s comfort with technology and ability to quickly adopt new tools will likely outweigh much of the higher impact they face early in their careers.”


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