11 AI marketing tools your team should be using in 2024 – Sprout Social

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Written by Alexa Phillips
Published on March 11, 2024
Reading time 9 minutes
Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future.
Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your AI marketing needs. For businesses, these investments mean faster, better decisions and a competitive advantage.
Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.
Table of contents:
An AI marketing tool is a software that harnesses artificial intelligence and machine learning to enhance the execution of marketing tasks and workflows. With AI being predictive based on provided data, its use within marketing tools is incredibly helpful for repetitive marketing workflows.
The nature of AI marketing tools is quite sophisticated. They intake data that humans feed them–from its built-in database and users’ direct inputs of data into the tool. From there, they form an insight based on what we are asking it to do or it’s programmed to do. Lastly, the tools will provide an action based on our request.
What’s remarkable is that some AI tools for marketing are automated, which can lift a notable workload off of marketers.
AI marketing tools help marketers work faster by executing repetitive tasks based on a pattern of work that they have already accomplished. With continue collaboration with AI tools, marketers will clearly see their skill sets and marketing campaigns continue to advance.
Without making this the longest blog post you’ve ever read, here are just some of the key ways marketers are reaping the benefits of using AI marketing tools:
One of the noteworthy ways that AI marketing tools are benefiting marketers is that AI is assisting marketers in producing personalized content for each customer. The benefits of this are astronomical with customers expecting personalization in every point of their buyer journey.
According to McKinsey & Co’s survey around personalization, customers are expecting brands “to know them no matter where brands interact with them.”
This is where content personalization marketing tools that utilize AI are so impactful for marketers. These tools personalize which content is being served to which buyer persona. Content personalization tools analyze a customer’s profile and leverage intent data. They predictively adjust which content is being served to them based on what best relates to their needs or preferences.
One of the most common ways marketers are using AI is for content creation. Marketers are using it for discovering fresh content ideas, creating content outlines, content editing, and to produce written copy. A few examples of the written copy marketers are using AI writing tools for are social media posts, blog posts, and emails.
This is taking off a massive mental load for countless marketers in the creative writing process, providing them with a rough draft for content in just seconds. From there, it allows them to add their own human flair to it and adjust to their brand’s tone of voice.
Another incredibly advantageous way that AI is being incorporated into marketing tools is through data analytics. AI can analyze enormous amounts of data, draw insights from said data, and summarize the findings.
The uses for this are broad, but one of which is particularly helpful is for sentiment analysis. AI can read vast reservoirs of data to understand user sentiments across various online platforms. It can help marketers better understand real-time brand sentiments, evolving market trends, and the interests of their target audiences.
Using AI sentiment analysis tools set up marketer to keep their fingers on the pulse of their target consumers and be able to proactively adjust to stay relevant to them.
Now that we have covered just a breath of the benefits of AI marketing tools, let’s hop into the AI marketing tools we recommend most!
More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software. And social data is at the center of many marketing transformations.
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According to our 2023 State of Social Media Report, 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.
Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well.
Investing in an all-in-one AI marketing tool that easily fits into your tech stack helps you scale your marketing efforts, consolidate multiple marketing functions and streamline workflows across your entire organization. Enter Sprout Social.
Sprout Social’s AI capabilities make it one of the most intuitive marketing tools on the market. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.
Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.
Use Sprout’s AI-powered social tools for:
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AI marketing tools help you create messages that resonate with your target audience and speed up the writing process. Here are some tools marketers are turning to for help with copywriting.
Keyword Insights is a powerful SEO tool with an advanced AI writing assistant designed for modern content creators. The AI writing assistant seamlessly blends content research, writing and optimization into a single platform. Keyword Insights’ writing assistant offers AI functionality with a touch of human-ai collaboration.
With the added advantage of an interactive AI chat assistant, get dynamic responses to diverse writing requests. Need a catchy introduction or specifics on cod liver oil? Ask, and you shall receive.
Jasper helps you speed up the writing process using generative AI. It features content generation templates for your marketing content, such as landing pages, emails and blog posts. It offers 11,000 fonts, 2,500 categories and 25 languages you can choose from. Plus, its intuitive interface makes it easy to crank out words quickly.
Try Jasper for free or purchase one of their Creator, Team or Business plans for even more features.
A grided overview of Jasper’s content generation templates, including documents, paragraph generator, AIDA framework, product description, blog post topic ideas, blog post outline, creative story, explain it to a child and sentence expander.
Writer is a writer’s assistant for marketing teams, making it easy to efficiently collaborate on content. Writer’s grammar and clarity suggestions transform your writing into professional and accurate copy. Additionally, it maintains your company’s tone of voice and allows you to build your own database of approved company terminology.
Access Writer for free or purchase a Team or Enterprise plan for extended functionality.
A popup window where the user can generate a landing page Writer based on product description, CTA and audience segment.
Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. It evaluates keywords and other ranking metrics and gives suggestions for optimizing your content for search engine optimization (SEO). Additionally, it offers an outline generator and keyword research tools to create SEO content from the get-go.
Surfer offers Essential, Advanced, Max and Enterprise plans for small teams, agencies or enterprises.
Surfer SEO’s Content Planner dashboard where you can plan briefs, write catchy headlines and map supportive pages to help you rank for difficult keywords.
Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that make sure you have error-free copy every time.
Grammarly helps anyone, from the CEO to the social media manager, churn out clear communications. It supports many of the platforms you already write on, including Google Docs, Word and Gmail. It also uses generative AI, GrammarlyGO, to help you nail your writing based on context and goals.
GrammarlyGO works in your voice with profile options for tone, formality and professional relevance. Grammarly’s free plan offers spelling and grammar suggestions. For more editing, its paid plan assists with clarity, sentence structure and tone of voice.
You can use Grammarly for free or purchase a Premium or Business plan.
Hemingway Editor uses machine learning (ML) to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clear, more concise or improve your diction. Additionally, it gives you a readability score and grade level to assess the overall performance of your content. Hemingway also plans a new beta version of its solution where AI can fix issues for you.
Hemingway is free to use.
A lot goes into digital marketing. Here are some tools that help with targeted emailing, campaign management and conversion rate optimization.
Seventh Sense is an email marketing tool that uses behavior profiling to attract customers’ attention. It creates predictive models that analyze the perfect time and day to send email campaigns. The selling point? It does this individually for each contact based on their activity. Marketers can increase email deliverability and improve the sender score. Seventh Sense also seamlessly integrates with HubSpot and Marketo.
Seventh Sense offers flexible pricing that works with HubSpot and Marketo’s subscription model.
Optimove is a customer data platform providing a unified view of customer behavior and insights, campaign performance, hyper-segmentation, A/B testing and multi-channel tracking. These features give you insights into which campaigns to drop or which customers have been exposed to too many marketing emails.
Optimove offers custom pricing solutions based on your company’s needs.
Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization (CRO) through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty.
Get started for free or purchase a plan starting at $29.
If you have a lot of robust workflows or if you are a team of one, consider automating your tasks and processes with AI marketing tools.
Zapier is the tool on the market for AI-driven automation. Automate time-intensive tasks and turn text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights.
Use a free version or purchase one of Zapier’s plans for more features.
If you’re looking to scale your marketing efforts or transition from a legacy tool, it’s worth trying out AI marketing tools. These tools enable you to take back your time, extract insights from customer data and manage your marketing tasks more efficiently.
No matter your marketing needs, there is an AI marketing tool for you. But, if you’re looking for a centralized AI marketing tool that handles a range of marketing functions, consider Sprout Social. Sign up for a free 30-day trial today.
Alexa Phillips
Alexa is a Seattle-based freelance writer and marketing consultant who writes about emerging trends in technology and how they impact marketing, media, e-commerce/retail/DTC/fashion and internet culture.
Read all articles by Alexa Phillips
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